Empathy-driven advertising through videos, ads, and SEO is the best way to connect in a world that so desperately needs human connection while creating loyal brand fans. Change the world one video or ad at a time.


We partner with businesses seeking to increase leads and sales by creating massively viral video campaigns based on the HERO system for viral video.

About Guide Social

We deliver mass attention, social proof, and superfans to the doorstep of your business.Guide Social was founded by Matt Johnston. Matt is a world-renowned expert in viral video online and helped pioneer much of what we now know as the viral video model in contemporary culture at companies like Business Insider, New York Magazine, Men’s Health, Women’s Health, and NowThis.

Matt created Guide Social to bring his HERO system for viral video and deep knowledge of PR to the businesses who truly feel if they got the attention they deserved, they could build an empire.

About Us

Listen to our latest video marketing podcast