Who We Are

Guide Social is a video marketing agency focusing on branded content and YouTube advertising with deep roots in viral social video. CEO & Founder Matt Johnston started the company after holding several executive video positions in big media at Business Insider, New York Magazine, and NowThis.

We’ve now become one of the foremost video marketing companies, with clientele worldwide.

If your brand is getting lost in the shadows of your competitors …

If your direct response advertising is hitting a wall …

If you don’t have the resources to connect with customers and potential customers on the scale you need to …

Then video is the golden bullet you’re missing. We’ve driven more than 5 billion views online and know exactly what video each brand needs to create to win.

Imagine your brand as a household name, where even strangers you met on the street knew who you were. How could that change your life?

Apply to work with us today.

Guide Social Team


Matt helped invent the format, system, and science of viral videos in the publishing world at Business Insider, NowThis, New York Magazine, Men’s Health, and others.

 He produced and oversaw over 2,000+ pieces of video content (both branded and editorial) that generated well over 5 billion video views across platforms.

 He’s worked on viral video campaigns with brands such as Toyota, the National Football League, Campbell’s, Chase Bank, Verizon, Adobe, Tidal, Fresh Direct, and many others.

 Matt left the publishing world in 2018 and teamed up with online content specialist, Jamie Barber, to create Guide Social, so he could bring viral branded video and conversion-based, creative YouTube advertising to companies all over the world.


Jamie Barber is the CXO of Guide Social. Jamie has over fifteen years experience in marketing and has worked on countless accounts. She started in traditional marketing working for both small and large companies before shifting over to digital marketing with websites, SEO, and advertising. She’s helped numerous businesses find #1 spots on Google. She uses ninja-like skills (though she won’t admit it) to bring clients incredible Google Ads results. YouTube advertising is also one of her specialties. From building ad campaigns to helping businesses be found, she works across platforms to bring the best results to clients. Her favorite part of marketing is getting emails from excited clients with happy exclamation marks, and she loves brainstorming creative ways to get results.

Kate Pintor

Kate Pintor is the VP of Business Development for Guide Social.

Meg Johnston

Meg Johnston is the Operations Manager of Guide Social.


Pictured (left to right): Jamie, Janel, Lauren, Kate, Meg, Matt