Who We Are

Guide Social is a video marketing agency focusing on branded content and YouTube advertising with deep roots in viral social video. CEO & Founder Matt Johnston started the company after holding several executive video positions in big media at Business Insider, New York Magazine, and NowThis.

We’ve now become one of the foremost video marketing companies, with clientele worldwide.

If your brand is getting lost in the shadows of your competitors …

If your direct response advertising is hitting a wall …

If you don’t have the resources to connect with customers and potential customers on the scale you need to …

Then video is the golden bullet you’re missing. We’ve driven more than 5 billion views online and know exactly what video each brand needs to create to win.

Imagine your brand as a household name, where even strangers you met on the street knew who you were. How could that change your life?

Apply to work with us today.

Guide Social Team


Matt helped invent the format, system, and science of viral videos in the publishing world at Business Insider, NowThis, New York Magazine, Men’s Health, and others.

 He produced and oversaw over 2,000+ pieces of video content (both branded and editorial) that generated well over 5 billion video views across platforms.

 He’s worked on viral video campaigns with brands such as Toyota, the National Football League, Campbell’s, Chase Bank, Verizon, Adobe, Tidal, Fresh Direct, and many others.

 Matt left the publishing world in 2018 and teamed up with online content specialist, Jamie Barber, to create Guide Social, so he could bring viral branded video and conversion-based, creative YouTube advertising to companies all over the world.


Jamie Barber is the CXO of Guide Social. Jamie has over a decade in marketing experience and has worked on countless accounts. She started in the world of SEO helping numerous blogs rise to the top of Google search results. She then focused her efforts on Google advertising using ninja-like skills (though she won’t admit it) to bring clients incredible Google Ads results. Since YouTube is on the Google Ads platform, YouTube advertising was an easy transition. Her favorite part of marketing is getting emails from excited clients with happy exclamation marks, and brainstorming creative ways to get results.

Meg Johnston

Meg Johnston is the Operations Manager of Guide Social.

Katie Fairweather

Katie Fairweather is Guide Social’s rock star account manager.