What Is the Average Cost Per View on YouTube?

You’re probably already aware that Google owns YouTube. What you might not realize is that if you want to advertise on Youtube, you need to operate on the Google Ads network. To do this, you must bid on ad placements. So, how much do Youtube ads cost? Due to the system that’s difficult to pinpoint precisely. However, we can provide the average YouTube advertising cost per view or CPV.

This is the standard way to bid. Basically, you will pay up to your bid figure for each view you want. A view will be anything longer than 30 seconds.

Don’t worry, you can also set a max figure. This ensures that you don’t get any crazy bills if your ad is viewed more times than you expected.

Average Cost Per View On Youtube

On average, the cost-per-view for YouTube is between $0.10 and $0.30. We think it’s important to note here that any views you generate do count towards your total number of Youtube viewers (though we often see much lower).

In our YouTube ads agency we often see business to consumer (B2C) come in closer to .05 – .08 and business to business advertising come in more like .10 – .15.

Notably, a “view” is clocked when someone watched at least 30 seconds of your ad. If they click the “Skip” button before 30 seconds, you do not pay for that view.

How To Set Manual Bids

The big benefit of choosing YouTube advertising cost per view bidding is that you only pay if users choose to watch your video. We think this provides the greatest bang for your buck and ensures fantastic value in your ad campaign.
So now you need to set your manual bid. Again, it’s worth mentioning that you won’t always pay the price you set. Why is this?
With bidding, you pay 1 penny more than the second-lowest. So, you might set your CPV at $0.30. However, if the next highest bid is $0.20, you’ll only pay $0.21 for the view. As such, it can cost a lot less than you initially expect.

You can always increase your bid and this is going to help you gain more traffic. You just need to select limits that you feel comfortable with based on your budget and your goals. The aim here to ensure that you gain the right level of traffic while keeping your bid low enough so that if competitors alter their price, your budget won’t disappear too rapidly.

Now, as a disclaimer, we are using this to illustrate the point. However, we don’t recommend starting with CPV’s as high as .30. I’ll go into more detail shortly on this, but generally you want your bid to be just above the average CPV you’re seeing in the account.

Different Bidding Strategies

There are a variety of bidding strategies to consider. First, you need to think about your specific business model because this does alter the average bid. For instance, B2B companies will typically be between $0.12 and $0.25. In contrast, B2C companies might bid as little as $0.05.
Typically, we’ll start right above the average of B2C companies and just below B2B businesses at a $0.07 CPV. We’ll then keep a check on the average views and adjust accordingly.
Of course, some people might want to start their first campaign with a CPV of anywhere between $0.10 and $0.40 for discovery ads and the video ads at approximately half this level.
While discovery ads appear in the right-hand corner of search and watch pages, video ads – as you might have guessed play in front of the video. You can show a small banner ad next to the video ad for no extra cost as well.

Now Read: The Biggest Mistake People Make Starting Their First YouTube Ads Campaign >>

Factors To Consider

YouTube offers a range of options you can consider to ensure that your ads are being seen by the right people. Even the best video in the world won’t have an impact if it’s not being seen by a targeted audience.
That’s why it’s important to think about placements and keywords. Google also gives you a couple thousand topics to choose from so it’s fairly easy to find the right one for your brand. You can also get niche topics too that are going to be less competitive.
However we have yet to see really stellar results ourselves with topics, though changes there may be coming.
There’s also a new targeting option now that allows you to target based on the interests of a user as well. So can set your ads to make sure that they appear for people who are interested in sports or perhaps arts and entertainment. Of course, these factors and the keywords you target are going to impact how competitive bids are as well as your average YouTube advertising cost per view.
Most advertisers start with placement campaigns (picking specific YouTube videos for the content to go in front of), and keywords. A YouTube keyword is unlike a Google search keyword, however. It’s more of a mix between a search term and a video topic. Keyword campaigns are by far the most scalable.
Ultimately then, the right bid for you is largely going to depend on the level of traffic you want and how tight you want you’re targeting to be. Another great benefit of YouTube ads is that it’s possible to create custom bids for various groups. You can do this through the ‘customize bids per format’ option in the ‘All Videos Campaigns’ section for your AdWords account.

Now Read: The Biggest Mistake People Make Starting Their First YouTube Ads Campaign >>

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