Digital advertising can increase your reach, boost your sales and improve brand awareness, but advertising in the right places is key to the success of your campaigns. While many businesses are familiar with online marketing options, such as PPC and social marketing, video marketing is sometimes overlooked. There are many YouTube advertising opportunities your business should take advantage of.
These are the YouTube Advertising Options You're Missing Out On
With over 2 billion active users every month, YouTube offers you an unrivaled opportunity to reach your target audience. Technically the second largest search engine globally, YouTube should be the first stop for any business that wants to engage in digital marketing.
Of course, YouTube advertising isn’t a one-size-fits all solution. To make the most of marketing online, you’ll want to consider all of the YouTube advertising options and find a combination which is right for your brand. With a wide range of budget-friendly options, any business can benefit from marketing their products, services, and brand on YouTube.
When users visit YouTube, they expect to see video content, so it follows that video ads are a successful medium to employ. However, there are a range of video YouTube advertising options, so you can mix up your strategy or find the best type of advertising for your brand.
These video ads often appear at the beginning of videos, so users will see them while they’re waiting for their chosen content to load. They’re non-skippable, which means users must watch the ads to get to their content. They also have the option to click through to your site or landing page, and this makes them a great option for advertisers.
You’ll only need to pay for Pre-roll ads if they’ve been watched for a certain amount of time, currently, it’s 30 seconds or until the end of the video. If the user has been persuaded to act in under 30 seconds, such as clicking on your ad, you’ll also pay for that view.
Since you’re only paying for your ads when interested users either watch the content or engage in some way, they are a very economical but effective option. Furthermore, as YouTube bases ad selections on search history, you have an increased opportunity to reach users who are likely to be interested in your product or service.
Some businesses shy away from non-skippable ads because they fear irritating or annoying users, but users are increasingly accepting of this type of advertising. With the maximum length now reduced to 20 seconds, you can effectively deliver your message via pre-roll non-skippable ads or mid-roll YouTube advertising options.
As the name suggests, a pre-roll ad appears before the start of the user’s selected video, while mid-roll ads are featured at the midway point of videos which are longer than 10 mins.
TrueView In-Stream Ads
TrueView ads are usually played in-stream. While in-stream ads can be up to 180 seconds long, 30-second in-stream ads are routinely favored by businesses. As well as being placed both before and within video content, TrueView In-stream Ads, depending on your preferences, also appear in other areas of Google’s display network, thus increasing their reach.
While an in-stream ad is playing, a display ad will appear at the top right of the video. Known as a companion banner, this gives the user a direct link to your website, landing page or storefront and enables them to access your content quickly and easily.
TrueView Discovery Ads
Formerly known as in-display ads, TrueView Discovery Ads appear on a user’s homepage or on the search results page. Given that users can choose whether to watch these ads or not, there’s no limit to how long they can be, so you can include as much content as you like. Again, by using search histories to deliver targeting ads, YouTube helps businesses by ensuring their content is placed directly in front of the users who are most likely to engage with their brand.
Although bumper ads are also non-skippable, they are a less intrusive way of grabbing the user’s attention. Limited to just six seconds, bumper ads are typically featured at the end of a video and are priced according to the CPM model, meaning you will pay for every 1,000 impressions or views.
While bumper ads can be effective on their own, they can also be tied in with other YouTube advertising options, such as TrueView ads and non-skippable ads. Using bumper ads to entice users into watching longer and more informative ads, for example, can be part of a great YouTube advertising strategy.
Whichever works for you, make sure your business is getting the best reach possible by taking advantage of the varied YouTube advertising options.
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