YouTube has become a popular choice for businesses looking for new ways to target and discover their audience online. One of the ways to do this is to run ads for your products on YouTube. However, to do this, you need to make sure that your products or services are appearing in front of the right audience. This means that you need to know how to successfully target YouTube ads. There are a few options to consider here.
If you choose to target based on keywords or phrases, your ad will appear based on the videos or channels that are related to those specific keywords. Though some people feel that placement ads are more effective keywords should always be tested too.
The trick is to make sure that you are researching the best keywords for your product or potential service. You can start by exploring Google Ads Keyword Planner, but you might want to try other options as well such as BuzzSumo or TubeBuddy.
You can access the Keyword Planner by selecting Tools, Billings, and Settings in your Google Ads Account. Enter in your ideas for relevant keywords and Google will show you how many searches per month each keyword has, while giving you more keyword ideas. Remember, you also need to make sure that you are adding negative keywords, particularly if you want to make sure that you optimize your budget. Negative keywords are keywords that you specifically don’t want ads show on.
It’s a smart choice to start with a smaller list of keywords first before potentially expanding.
Define Customer Affinity
Your brand might already have a highly defined audience. If that’s the case, you can create a custom affinity audience. Here you can define your audience based on a rather complex set of criteria. This could include a list of topics and interests. By doing this, you get an incredibly specific audience base. To do this, you need to make sure that you are opening the audience area of Google Ads. You can then select the Affinity option and begin creating your audience criteria. Affinity audiences can be completely specific and customized or more general depending on your needs.
Find An In-Market Audience
You can also target YouTube ads based on people who are searching for products like yours. Here, Google will decide who is in the market for a product or service that you are selling. This will be based on their click history as well as their search history and how often people are looking for certain terms that could be related to your business.
With placements, you can choose to place your ads on specific channels and videos. You can track the performance of the different placements through the Google Ads dashboard. Make sure you do this regularly to cut out any low performers. You should also make sure that you have over 1K monetized video placements to guarantee that the audience does feed out. It is important to remember that not every video is monetized and can show ads, and so it’s useful to have software to search for monetized videos when looking for placements.
It is important that you are testing in the early stages of the campaign too. This is true regardless of what type of targeting option you choose. It will ensure that your campaign is optimized and that you are getting the most value at the lowest cost. This will also help you weed out any issues with targeting and guarantee that you do discover the right audience for your products or services.